It’s probably the most unusual version of “Deck the Halls” you will hear.
La Senza is a Canadian-based lingerie company. Back in 2010, they wanted to make it known that they had garments in the larger, hard-to-find sizes. Their ad agency noticed that there was a correlation between cup sizes and musical notes….
The campaign – a video and website – was launched in the beginning of December, 2010. The website not only linked to the store so you could purchase the featured items, but had an interactive app where you could “play” and even record your own tune.
The video is below the jump; it’s a lingerie ad (YouTube has it as “age restricted”), so it’s probably Not Really Safe For Work.
Unless you work someplace sexy.
In which case, can I send you my resume?
By the way, the website is still up…..