Because we can always use something to make us feel good….
Matt Harding was a video game designer who decided he needed a break from making games were the goal was to kill things. So he traveled the world, and put together a clip reel of him doing a goofy little jig in interesting places. It went modestly viral, and was seen by someone at Stride Gum. They approached him with a marketing idea: “How about a second trip? We’ll deal with the logistics and permissions, you just be there and do that dance, and stick our logo in your video.” He agreed (hey, more travel to interesting places!), and that video went even MORE viral. Fans commented that they would have LOVED to dance with him if only they had known about it. So Harding asked the people at Stride if they’d be interested in sponsoring another trip – this time with other people dancing, and a blog where people could follow the journey. Stride said, “OK, sure!”
A few more videos followed. FIFA helped him make one for the World Cup in South Africa. He returned to game design, editing, and writing. Presumably, he and his family are doing fine.
It helps if you know how long Cubs fans have been waiting for this, but you don’t really have to know much about baseball to feel the sheer joy on display here. This has got to be the Best Reaction Video Ever. I double-dog-dare you to find a better one.
By the way, if there are any other videos (no cute animal ones, please; those are too easy) that you’d like to share, give the link in the comments – and I just might add it!