If It Sounds Like A Quack: A Journey to the Fringes of American Medicine
Matthew Hongoltz-Hetling
Public Affairs Books
Copyright 2023 by the author
It starts out innocently enough. Maybe you see the rare occasion when an old “folk remedy” actually works. Or the lifestyle changes you promote (usually diet and exercise) along with your treatment help the patient heal themselves while your treatment does nothing. Or maybe it’s just the placebo effect. In any case, the end result is the one you hoped for. So you become convinced that you have the One True Cure that can fix all the things that ail people. You go into business promoting and selling it, and an understaffed FDA (and other government agencies) can’t get out of the way of its own bureaucracy fast enough to stop you.
Word spreads, and people dissatisfied with the current health care industry (which often seems more concerned about profits than patient care) buy your One True Cure. What can go wrong, especially now that the money is coming in?
Multiply this by the Internet which gives everyone both a platform to hawk their wares and a way to find out about these “treatments”, health care “deserts” in rural and poor regions that push people to seek out cheaper alternative treatments, and a political party that encourages “individual freedom” over the needs of the society as a whole, and you’ve got a story that, in the hands of Hongoltz-Hetling, is both funny and infuriating.
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